--- title: Marketing & RevOps Lessons | Paul Schmidt description: Read this collection of lessons from various marketing and sales publications. --- [![DALL·E-2024-04-20-10.47-1](https://paulschmidt.com/hubfs/DALL%C2%B7E-2024-04-20-10.47-1.svg "DALL·E-2024-04-20-10.47-1")](https://www.paulschmidt.com) # Paul's Portfolio Browse By: Everything HubSpot SEO [![](https://paulschmidt.com/hubfs/HubSpot%20CRM%20Implementation_%20The%20$1M%20Efficiency%20Gain%20Approach.jpeg)](https://paulschmidt.com/blog/hubspot-crm-implementation) [HubSpot](https://paulschmidt.com/blog/tag/hubspot) ##### Paul Schmidt ### [HubSpot CRM Implementation: The $1M Efficiency Gain Approach](https://paulschmidt.com/blog/hubspot-crm-implementation) I've overseen more than 300 HubSpot CRM implementations. If you asked me to name the single biggest reason they fail, I wouldn't point to the... [Read More](https://paulschmidt.com/blog/hubspot-crm-implementation) [![](https://paulschmidt.com/hubfs/1783113946438.jpeg)](https://paulschmidt.com/blog/how-to-go-from-sprinkling-ai-to-reinventing-your-processes) ##### Paul Schmidt ### [How to go from sprinkling AI to reinventing your processes](https://paulschmidt.com/blog/how-to-go-from-sprinkling-ai-to-reinventing-your-processes) Most companies are sprinkling AI onto processes that should be thrown in the garbage. I got into why on a recent episode of Content Amplified, and I... [Read More](https://paulschmidt.com/blog/how-to-go-from-sprinkling-ai-to-reinventing-your-processes) [![](https://paulschmidt.com/hubfs/hqdefault.jpg)](https://paulschmidt.com/blog/why-great-ideas-die-the-moment-they-hit-the-market) ##### Paul Schmidt ### [Why “Great Ideas” Die the Moment They Hit the Market](https://paulschmidt.com/blog/why-great-ideas-die-the-moment-they-hit-the-market) **Most service failures happen because teams build first, sell later.**Schmidt's team at SmartBug now involves sales, delivery teams, and customers... [Read More](https://paulschmidt.com/blog/why-great-ideas-die-the-moment-they-hit-the-market) [![Docsie podcast with Paul and Philippe talking about AI agents for sales teams](https://paulschmidt.com/hubfs/maxresdefault-3.jpg)](https://paulschmidt.com/blog/building-an-agentic-ai-sales-organization) ##### Paul Schmidt ### [Building an Agentic AI Sales Organization](https://paulschmidt.com/blog/building-an-agentic-ai-sales-organization) Agentic sales ≠ replacing reps. It’s about pairing human sellers with AI agents to remove mundane work (research, prep, drafting) so reps spend... [Read More](https://paulschmidt.com/blog/building-an-agentic-ai-sales-organization) [![](https://paulschmidt.com/hubfs/1754405377254.png)](https://paulschmidt.com/blog/how-we-saved-nearly-1m-in-efficiency-with-ai-agents) ##### Paul Schmidt ### [How We Saved Nearly $1M in Efficiency with AI Agents](https://paulschmidt.com/blog/how-we-saved-nearly-1m-in-efficiency-with-ai-agents) I had the pleasure of sharing agent building stories with Kyle James on the Agent.AI podcast.   \---- "Hey, does anyone have a case study for a... [Read More](https://paulschmidt.com/blog/how-we-saved-nearly-1m-in-efficiency-with-ai-agents) [![](https://paulschmidt.com/hubfs/ab6765630000ba8ad93e86ff90f32d3cb2394bc5-1.jpeg)](https://paulschmidt.com/blog/the-lift-and-shift-mistake-why-youre-importing-a-crisis-into-your-new-crm) ##### Paul Schmidt ### [The "Lift and Shift" Mistake: Why You're Importing a Crisis Into Your New CRM](https://paulschmidt.com/blog/the-lift-and-shift-mistake-why-youre-importing-a-crisis-into-your-new-crm) I had a great conversation with[Kendra Corman on CRM implementation](https://www.linkedin.com/in/kendracorman/)and where most companies go wrong in their migration process. \-- A quick... [Read More](https://paulschmidt.com/blog/the-lift-and-shift-mistake-why-youre-importing-a-crisis-into-your-new-crm) [![](https://paulschmidt.com/hubfs/Paul%20Schmidt.jpeg)](https://paulschmidt.com/blog/beyond-the-logo-why-your-growth-strategy-is-broken-and-how-to-fix-it) ##### Paul Schmidt ### [Beyond the Logo: Why Your Growth Strategy is Broken (And How to Fix It)](https://paulschmidt.com/blog/beyond-the-logo-why-your-growth-strategy-is-broken-and-how-to-fix-it) I recently had a great conversation with Anika Jackson on the "[Your Brand Amplified"](https://yourbrandamplified.com)podcast. We covered a lot of ground, from my early days... [Read More](https://paulschmidt.com/blog/beyond-the-logo-why-your-growth-strategy-is-broken-and-how-to-fix-it) [![](https://paulschmidt.com/hubfs/AI-Generated%20Media/Images/The%20image%20shows%20a%20detailed%20roadmap%20for%20a%20successful%20HubSpot%20implementation%2c%20highlighting%20key%20steps%20such%20as%20technical%20audit%2c%20data%20migration%2c%20crafting%20a.jpeg)](https://paulschmidt.com/blog/how-to-plan-for-a-successful-hubspot-implementation) [HubSpot](https://paulschmidt.com/blog/tag/hubspot) ##### Paul Schmidt ### [How to Plan for a Successful HubSpot Implementation](https://paulschmidt.com/blog/how-to-plan-for-a-successful-hubspot-implementation) Originally published on [G2](https://learn.g2.com/hubspot-implementation) . Proper planning is vital for the successful implementation of HubSpot. By dedicating time to carefully map out the... [Read More](https://paulschmidt.com/blog/how-to-plan-for-a-successful-hubspot-implementation) [![](https://cdn.searchenginejournal.com/wp-content/uploads/2020/03/screaming-frog-ia-5e7908d33fe62.png)](https://paulschmidt.com/blog/diagnosing-seo-problems) [SEO](https://paulschmidt.com/blog/tag/seo) ##### Paul Schmidt ### [A 4-Part Framework for Diagnosing & Solving SEO Problems](https://paulschmidt.com/blog/diagnosing-seo-problems) Originally published on [Search Engine Journal.](https://www.searchenginejournal.com/diagnose-solving-seo-problems-framework/356708/) What was your reaction the last time you saw a dropoff or upwards spike in organic traffic to your... [Read More](https://paulschmidt.com/blog/diagnosing-seo-problems) [![](https://paulschmidt.com/hubfs/AI-Generated%20Media/Images/driving%20down%20the%20road%20in%20a%20convertible%20looking%20at%20a%20roadmap.jpeg)](https://paulschmidt.com/blog/migrating-to-hubspot-cms-an-seo-walkthrough-for-new-users) [HubSpot](https://paulschmidt.com/blog/tag/hubspot) ##### Paul Schmidt ### [Migrating To HubSpot CMS: An SEO Walkthrough For New Users](https://paulschmidt.com/blog/migrating-to-hubspot-cms-an-seo-walkthrough-for-new-users) Originally published on [Search Engine Journal](https://www.searchenginejournal.com/migrating-to-hubspot-cms-an-seo-walkthrough-for-new-users/381878/) Migrating to any new CMS or marketing automation system is a challenge. From publishing content to... [Read More](https://paulschmidt.com/blog/migrating-to-hubspot-cms-an-seo-walkthrough-for-new-users) [![DALL·E-2024-04-20-10.47-1](https://paulschmidt.com/hubfs/DALL%C2%B7E-2024-04-20-10.47-1.svg "DALL·E-2024-04-20-10.47-1")](https://www.paulschmidt.com) --- All Rights Reserved. © 2026 [Follow us on LinkedIn](https://www.linkedin.com/in/drumming/)