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About Me

15+ Years of Driving
B2B Revenue Growth

2022 Headshot

I am a seasoned expert in B2B marketing, ops, and customer success. My foundation is built on successfully implementing HubSpot’s Marketing, Sales, Service, Content, and Ops hubs for over 200 companies.

Today, my focus is on HubSpot AI & Innovation.

You can't build a rocket ship on a faulty launchpad. AI is useless without a clean, reliable CRM. My deep expertise in the foundations (Revenue Operations, data hygiene, and CRM implementation) is the key to unlocking AI's true potential within HubSpot.

I help companies move from using HubSpot to innovating on HubSpot. I build the custom AI agents and automated workflows that make your teams smarter, more creative, and more effective by eliminating inefficient processes. I created this site to share that playbook.

 Feel free to reach out if you need help. I work with a super talented team and would love to see if we can help you.

Featured Podcasts & Writings

How We Saved Nearly $1M in Efficiency with AI Agents

I had the pleasure of sharing agent building stories with Kyle James on the Agent.AI podcast.  

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"Hey, does anyone have a case study for a manufacturing client... in the $10M-$20M range?"

If you work at an agency or a growing B2B company, you know this message. It’s the "Slack shout."

One...

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The "Lift and Shift" Mistake: Why You're Importing a Crisis Into Your New CRM

I had a great conversation with Kendra Corman on CRM implementation and where most companies go wrong in their migration process.

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A quick recap of our conversation:

So, you did it. You finally got budget approval for that new, shiny CRM. Your team is excited. You're ready to leave your...

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Beyond the Logo: Why Your Growth Strategy is Broken (And How to Fix It)

I recently had a great conversation with Anika Jackson on the "Your Brand Amplified" podcast. We covered a lot of ground, from my early days as a music major to the future of AI, but one topic stood out: efficient growth.

For years, organizations have been laser-focused on one thing: landing...

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Additional Writings

Testimonials

From past projects and roles

Paul is the most dedicated marketer I’ve ever worked with. He’s extremely talented at identifying opportunities for clients and never fails to follow through with a strategic plan to execute on his recommendations. He’s also incredible at visualizing data; If you have data that you need to chart or understand, you go to Paul.

guy snowboarding
Chris Hutchens
Marketing Strategist

Paul is great at leading inbound marketing strategy in a creative and effective way. He is always able to make data-driven recommendations that produced results for our clients. The combination of his great client relationships and comprehensive analytics knowledge made working on accounts together a great learning opportunity for me.

group of coworkers
Alexa Dominico
Marketing Strategist

Paul is my go to when it comes to seeking SEO and inbound marketing advice. For example, I have a new client and as I described prioritizing local SEO activities for this client, Paul reminded me of how important it is to localize CONTENT on the blog, too. It was simple but very effective advice that comes from years of experience,

soccer ball
Derek Marin
CEO
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